Mug Life, a breakthrough platform and app where users bring their photos to life with 3D animation, was founded by Rob Cohen and Thomas Coles in 2015 and is available for iOS on the Apple App store. This innovative technology featuring deep neural networks marries decades of video game expertise with the latest advances in computer vision.

With Mug Life, users instantly create stunning photo-real clones of friends, family, and celebrities. You don't have to be technical or artistic; all it takes is a photo. Users can download community animations and paste them to any photo, or just have fun playing with faces. When inspiration strikes, you can create your own animations and memes.

You can download all content for free, import your own images, “Mug” any image, and export and share an unlimited number of Mugs as high definition videos, stills, animated GIFs, and animated Facebook avatars. Additionally, Mug Life’s Creative Mode adds power tools for creating and editing Mugs.  Through animating photos with Mug Life, you can make a friend admit your team is better than his, win that argument with your sister, make the fatal mistake of taunting your spouse, or turn celebrities and politicians into puppets that you control.

Mug Life technology is made up of three stages: Deconstruction, Animation, and Reconstruction. In the Deconstruction stage, Mug Life uses deep neural network computer vision technology to analyze and decompose photos into 3D building blocks: camera, lighting, geometry, and surface texture. In the Animation stage, state-of-the-art cinema animation techniques allow users to manipulate the extracted 3D data, while preserving photorealism. Finally, in the Reconstruction stage, Mug Life leverages cutting edge video game technology to re-render your photo as an animated 3D character with stunning quality and detail. The entire process of transforming a photo into a 3D character is automatic, and only takes a few seconds.

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